Just five reasons why you should call Alba PR, a Scottish freelance PR agency, that can boost your profile - and your business.
Reason 1: You need decent exposure
The public needs to know about you and your organisation, product or service. Public relations is the best way to spread the word. A news article or interview in the media is miles better than an expensive paid advert that is looked at for up to eight seconds (industry estimate) - if at all. There is something special about the sense of recognition you get when they hear about a new development on TV or radio news - and at the same time in the press. You warm to it. Although adverts can help market you or your product, you should never do without the subtle power of public relations. PR lets you tell the world what you think they should know - as part of the news. And the public interest is instantaneous.
Reason 2: Advertising is expensive
Advertising explains to customers why they need you - but at a big price. However, the public are not daft - they know it comes directly from you. Good PR is more subtle and very cost-effective.
Reason 3: You can't do it all yourself. There's no time
As busy executives and managers, you do not have the time to do your own PR really well while looking after the day-to-day running of your business. You should be doing what you are best at.
Reason 4: Do you really know what to do?
Few people know what they need to do to successfully launch a powerful PR campaign. Have you the writing skills? Do you understand the proper format, the tricks of the trade, how to come up with an effective angle? Have you the contacts? It is absolutely not worth taking time out from running your organisation to learn.
Reason 5: Professional PR adds credibility
Hiring a publicist shows that you are serious about what you do. Otherwise you would not hire someone and pay them to tell the world about it. It makes you look and feel important. That in turn gives you, the business manager, the confidence you need to thrive.
Call Iain Maciver, freelance publicist at Alba PR, for a no-obligation
chat. Get your message to Scotland, the UK and worldwide.
Call us day or evening, including weekends, on:
Office: 0800 224 8561
Mobile: 07922 609000 (+44 7922 609000)
Fax: 0845 224 8561 (+44 1851 703053)
Messaging: 0800 224 8571
E-mail us: Click here